Concept: Turning a scratch in the wall into the golden stone from the movie “Night at the Museum”, hidden behind the wall and dinosaur’s hands getting out to represent the stone’s idea of bringing the monuments, statues, and skeletons back to life. 

Concept: Using the shape-shifting evil character from the horror movie “ IT ” that emerges from the sewer to prey on the town’s children like he is emerging from the stairs with his famous phrase in the movie “You’ll float too”.

Concept: Placing the circular shape in the building with donuts of Dunkin’ Donuts. Using two flavors of their donuts that match the colors of their logo.